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Selling the Dream
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More Info
SKU 6128
Format Hardback with jacket
Size 300 x 230 mm
Pages 408
Weight 2.70 kg
ISBN 9781877517778
Published 2012
Inside Sample view inside sample
Availability: In stock

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Selling the Dream

The Art of Early New Zealand Tourism

Peter Alsop, Gary Stewart, Dave Bamford

Selling the Dream is a stunning new book that celebrates the posters, brochures and magazines that were used to promote New Zealand tourism before 1960.

In recent years New Zealand tourism posters and ephemera have become extremely collectable, as people have realised what an enormous contribution this visual material has made to our art and design story, and to shaping out national identity.

This book is the first serious survey of this material, presented in a large-format, 400 page book, with close to 1000 remarkable images. Much of the material presented in Selling the Dream is from private collections, and has not been published since its initial use. Accompanying the illustrations are a series of short essays that explore and explain the context and history of tourism publicity.

This is a very significant book about New Zealand culture, a feel-good experience that will not only let the reader reminisce about this wonderful country, but also inspire them to plan their next adventure.

Read Aaron Blaker's excellent blog on Selling the Dream.

Read about the authors.

Download: Cover high res; Cover low res

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